Marketing automation
The unglamorous plumbing between a lead and a paying customer.
Lifecycle email, renewal and trial-expiry reminders, referral tracking, payment webhooks, WhatsApp-first follow-up and the dashboards that tell you which of them worked. Most Indian SMB software loses more revenue to a renewal nobody chased than to a competitor.
What you get
- Transactional and lifecycle email on your own sending domain
- Trial, renewal and dunning sequences wired to your billing events
- Payment gateway webhooks handled idempotently and verified
- Referral and attribution tracking that survives ad-blockers
- WhatsApp-first follow-up paths, because that is what gets replies here
- A dashboard showing what converted, not just what was sent
Engagement
- Typical timeline
- 3–5 weeks
A one-time build, then an optional monthly for monitoring and iteration. Email and payment-gateway fees are billed to your own accounts at cost.
One fixed price, agreed in writing before work starts.
Map
Every event between first touch and renewal, and which are unhandled.
Wire
Build the sequences and the webhooks, then test with real money.
Measure
Two weeks of live data, then one tuning pass.
Yojika’s own renewal reminders, referral tracking and Razorpay webhook handling are built and running on this pattern — HMAC-verified, server-side amount gating, scheduled reminder jobs.