Insights
Notes from the work.
Not a content-marketing programme. These are the things we had to figure out to ship our own product, written down so the next person does not have to figure them out twice.
- 01 automation · content
A publishing pipeline that runs before you wake up
What it takes to generate, translate, check and publish SEO content in twelve languages every morning without a person in the loop — and the gate that stops it embarrassing you.
- 02 architecture · offline-first
Offline-first is an architecture, not a feature
Most apps treat the network as present and degrade badly without it. Building the other way round changes your data model, your sync, and what you can promise a shopkeeper.
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